[lupire]

The headline is a lie, right? There no "Uber" part. I guess that's the point of the quote marks, to contrast all the bullshit lies and phony origin stories and pitch decks of the VC world , against the reality of the work your business does.

There's plenty of room for ethical mortuary companies to make money providing value and distrupting a deeply exploitative industry. But maybe it can't be done with (ironically named in this case) culture capital.

[twobitshifter]

Uber = you own nothing and use your digital platform to connect the people doing the actual work (cremation) with those that need it (grieving families)

Owning their own crematory as proposed in the end would have been much less of an “Uber for” business.

[jiofih]

The “Uber for …” came to mean any kind of service that you get by pressing a button on your phone. Hence the overuse. It’s just a startup trope now.

[crusty]

Or maybe ^that^ with a business model requiring it to be operated as a heartless, profiteering vulture for success. That's usually where my mind goes when I read "Uber" - not as succinct as Evilcorp but whatever.