[jiofih]

The “Uber for …” came to mean any kind of service that you get by pressing a button on your phone. Hence the overuse. It’s just a startup trope now.

[crusty]

Or maybe ^that^ with a business model requiring it to be operated as a heartless, profiteering vulture for success. That's usually where my mind goes when I read "Uber" - not as succinct as Evilcorp but whatever.