[rsa25519]

> "The #1 most difficult [reason] to leave the Apple universe app is iMessage ... iMessage amounts to serious lock-in,” was how one unnamed former Apple employee put it in an email in 2016, prompting Schiller to respond that, “moving iMessage to Android will hurt us more than help us, this email illustrates why.”

> “iMessage on Android would simply serve to remove [an] obstacle to iPhone families giving their kids Android phones,” was Federighi’s concern according to the Epic filing. Although workarounds to using iMessage on Android have emerged over the years, none have been particularly convenient or reliable.

https://www.theverge.com/2021/4/9/22375128/apple-imessage-an...

[Red_Leaves_Flyy]

Apple may have dropped the ball with that move. Apple skipped the embrace step of embrace expand extinguish. If they had embraced all phone users by porting imessage to all phones and extended by providing an objectively better experience, for all users and use cases, they would have captured the market like 1980s Bell did. Instead I suspect that Apple is trying hard to avoid antitrust action. so apple stifles innovation and keep prices high preventing a great deal of adoption and, importantly, allowing significant competition outside their targeted, profitable, user base. Why disrupt and capture the entire market when they can slowly iterate and make fortunes while avoiding a lot of scrutiny?