[Red_Leaves_Flyy]

Apple may have dropped the ball with that move. Apple skipped the embrace step of embrace expand extinguish. If they had embraced all phone users by porting imessage to all phones and extended by providing an objectively better experience, for all users and use cases, they would have captured the market like 1980s Bell did. Instead I suspect that Apple is trying hard to avoid antitrust action. so apple stifles innovation and keep prices high preventing a great deal of adoption and, importantly, allowing significant competition outside their targeted, profitable, user base. Why disrupt and capture the entire market when they can slowly iterate and make fortunes while avoiding a lot of scrutiny?