[DistressedDrone]

> The clock is ticking for Google Cloud. The Google unit, which sells computing services to big companies, is under pressure from top management to pass Amazon or Microsoft-currently first and second, respectively, in cloud market share-or risk losing funding. While the company has invested heavily in the business since last year, Google wants its cloud group to outrank those of one or both of its two main rivals by 2023, said people with knowledge of the matter.

If they pulled this off, they would be hailed as gods of marketing for eons to come.

[ethbr0]

Pull a page from Microsoft's book and count every Gmail user as a Google Cloud user.

[asciimike]

They sorta did that by counting GSuite as "Cloud", but I don't think it's reported quite the same as O365 == Azure.

[JMTQp8lwXL]

Tactically, what would this look like? Getting large numbers of AWS or Azure customers to move over? Companies have higher priorities than changing their cloud provider, they want to focus on growing their business.

[themolecularman]

Indeed - in fact Microsoft recently tried to buy Pinterest just to get a large company that they can move from AWS to Azure:

> The deal, which would have been Microsoft’s largest acquisition to date, confirms that the tech giant is continuing to pursue an acquisition strategy aimed at amassing a portfolio of active online communities that could run on top of its Azure cloud computing platform. Pinterest - which boasts more than 320 million active users - currently relies on Amazon Web Services (AWS) as its infrastructure provider.

source: https://www.forbes.com/sites/carlypage/2021/02/11/microsoft-...

[macintux]

Reminds me of the Hotmail fiasco.

[sidibe]

If they could onboard themselves on Google Cloud they'd probably be the biggest cloud. Seems like that's what they should be trying to do, it'd also future-proof them if they have to split up the business