Tactically, what would this look like? Getting large numbers of AWS or Azure customers to move over? Companies have higher priorities than changing their cloud provider, they want to focus on growing their business.
Indeed - in fact Microsoft recently tried to buy Pinterest just to get a large company that they can move from AWS to Azure:
> The deal, which would have been Microsoft’s largest acquisition to date, confirms that the tech giant is continuing to pursue an acquisition strategy aimed at amassing a portfolio of active online communities that could run on top of its Azure cloud computing platform. Pinterest - which boasts more than 320 million active users - currently relies on Amazon Web Services (AWS) as its infrastructure provider.
> The deal, which would have been Microsoft’s largest acquisition to date, confirms that the tech giant is continuing to pursue an acquisition strategy aimed at amassing a portfolio of active online communities that could run on top of its Azure cloud computing platform. Pinterest - which boasts more than 320 million active users - currently relies on Amazon Web Services (AWS) as its infrastructure provider.
source: https://www.forbes.com/sites/carlypage/2021/02/11/microsoft-...