[mpermar]

I think you should throw away everything and start from scratch sailing on an already solid platform. Whether that is a plugin for Office 365, a paid app for Smartsheet or Airtable or any other *already successful* platform.

From your submission, I think what you are failing to understand is that you are asking people/companies to move their excel app/reporting to random-joe-bloggs' platform. It's not about the marketing. Even with the best marketing in the world, as a buyer I would ask myself "where this is going to be in one year?", and well...

Pick a solid platform. Hundreds of thousands of buyers are already there, the technology is already there, and you are not asking them to rebase their business. You only need to pipe the solution to the problem. If there is such problem then marketing will be way easier with a solid ground.

[d--b]

Well, people were pretty quick to adopt AirTable, even when they were random-joe-bloggs themselves... The difference is that people trusted them because of who they were, and because of the distribution channels they had access to.

[AznHisoka]

Yes and you could leverage all that by simply developing for that platform. Rather than trying to build a brand from scratch, which is extremely hard.

And don’t underestimate how hard it was for Airtable to get traction: you make it sound as if it was easy. Underneath the surface, the founders would tell you how hard it was.

[danielmarkbruce]

+1000