[sokoloff]

Supercar brands have never been about being price-competitive (in some cases, they are even Veblen Goods). Very few people cross-shop Ferraris and Hondas.

I look forward to seeing the new Tesla's Nürburgring-Nordschleife time. The progress that performance EVs are making is impressive.

[pmorici]

No doubt but they derive much of their prestige from their performance reputation which is why you see them marketing the Taycan’s 0-60 repeatability. As things progress the marketing department will increasingly struggle to come up with reasons why the electric incarnation of the brand lives up to its historical position as a prestigious good.

[fomine3]

Maybe true for Ferrari, but Porsche's reputations isn't come from just 0-60.