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by pmorici 1907 days ago
No doubt but they derive much of their prestige from their performance reputation which is why you see them marketing the Taycan’s 0-60 repeatability. As things progress the marketing department will increasingly struggle to come up with reasons why the electric incarnation of the brand lives up to its historical position as a prestigious good.
1 comments

Maybe true for Ferrari, but Porsche's reputations isn't come from just 0-60.