[jsavimbi]

I couldn't even be arsed to spell it the way they want. That's my level of enthusiasm for them. It's branding failure on their part as I live down the street from their office and see their ridiculous vinyl-wrapped Cayenne all the time.

On another note, it occurs to me that the complaint levied against Scvngr, albeit illegitimate, is quite common. Normals couldn't be expected to understand what exactly it is they're getting into when partnering with a social service, especially one who has to pivot every six months to stay in business. But to label them a flash-in-the-pan is a little too much coming from a think tank for wine producers.

[asmithmd1]

It does seem a little pot calling the kettle black. From VinTank's about us page - They created "entirely new set of optics for the industry. This would build a framework for understanding the possibilities created when wine and technology collide"

Wait, what?

They built an optical table? http://en.wikipedia.org/wiki/Optical_table

More likely they typed up reams of drivel like the above that they sell to wineries

[mattmanser]

In the drinks industry an optic is the thing that goes under a bottle and measures out a serving. You see them in bars and clubs all the time but mainly on spirits. I'm guessing people don't use them on wine bottles much because you go through a wine bottle a lot faster than a spirits bottle. Or maybe it mucks up the taste. I never asked when I worked as a barman.

If you've ever seen wine served you'll see them often using a metal cylinder which often they wash out. It takes barman time and I'm guessing isn't great for the taste.

So it probably is a real problem they solved.

However I can't find the phrase you're referring to on their about us page, so not sure what the change is.

[asmithmd1]

The phrase is on this page:

http://www.vintank.com/about/

under Our Story

I don't think he is talking about any physical device, he is using optics in place of Paradigm Shift - it is the new meaningless buzz word. Try it out! anytime someone uses optics this way substitute "paradigm shift" and the sentence will still read the same and still convey no information.

[mattmanser]

Oh yeah, bizarre use of the word.

[jsavimbi]

Yeah, but typing is work, even if it's drivel. And changing the logo on your blog? Well that's creating different companies, apparently.

The problem with SMDB's is that they actually believe that what they're doing has an impact not just on the segment they're repping that morning, but in the technology as a whole. But god forbid you should ask them for any deliverables or whoa, metrics. That's when they shut up and become resentful. Like my barber does when I scold him for sharing out loud that he's part of the fashion industry. He's not; he's a fucking barber just like Paul is a booze promoter on par with the girls who walk around half naked giving out free samples or schwag, usually from that shit brand you never want to drink. Except he uses optics or something.