[mattmanser]

In the drinks industry an optic is the thing that goes under a bottle and measures out a serving. You see them in bars and clubs all the time but mainly on spirits. I'm guessing people don't use them on wine bottles much because you go through a wine bottle a lot faster than a spirits bottle. Or maybe it mucks up the taste. I never asked when I worked as a barman.

If you've ever seen wine served you'll see them often using a metal cylinder which often they wash out. It takes barman time and I'm guessing isn't great for the taste.

So it probably is a real problem they solved.

However I can't find the phrase you're referring to on their about us page, so not sure what the change is.

[asmithmd1]

The phrase is on this page:

http://www.vintank.com/about/

under Our Story

I don't think he is talking about any physical device, he is using optics in place of Paradigm Shift - it is the new meaningless buzz word. Try it out! anytime someone uses optics this way substitute "paradigm shift" and the sentence will still read the same and still convey no information.

[mattmanser]

Oh yeah, bizarre use of the word.