[kurthr]

This is interesting, but durability and cost will be a huge factor in investment or adoltion. Reading about the illumination control electronics also sounds like describing it as a "display" in the common usage is not accurate. Without a lot of new electronics it's just an illuminated pattern controlled by the loom.

That's still potentially valuable, but you won't see arbitrary moving images any time soon. It might be possible to use many of the passive matrix methods to allow changes at low resolutions, like segmented displays.

[bjt]

From the Nature article:

> Moreover, the intensity of the majority of the EL units varied by <15% even after repeated folding along different directions (Extended Data Fig. 3a–h), and the intensity of the EL units at the folding line remained stable over 10,000 cycles of folding in each folding direction (Extended Data Fig. 3i–l), indicating superior durability over traditional film displays.

I wouldn't be surprised if the early versions have durability problems, but this technology seems like it's got a lot of opportunity for optimizing that, and already seems durable enough for club wear (as opposed to, say, work clothes).

[roughly]

> durability and cost will be a huge factor in investment or adoltion

Depends - fashion products often have high cost and low durability.

[ABS]

again, what about the second video on that page showing animations?

[Firerouge]

It definitely still looks like a segmented display, with large pixel units each comprised of a few strands.

It's likely using weaved vertical and horizontal fibers, with it scanning through each horizontal fiber, triggering the vertical lines in tandem to illuminate a pixel at crossing points in the row.

A sort of scanning matrix display