[bjt]

From the Nature article:

> Moreover, the intensity of the majority of the EL units varied by <15% even after repeated folding along different directions (Extended Data Fig. 3a–h), and the intensity of the EL units at the folding line remained stable over 10,000 cycles of folding in each folding direction (Extended Data Fig. 3i–l), indicating superior durability over traditional film displays.

I wouldn't be surprised if the early versions have durability problems, but this technology seems like it's got a lot of opportunity for optimizing that, and already seems durable enough for club wear (as opposed to, say, work clothes).