[slg]

I think phrasing it as 3% is a little misleading. Another way to view that same study is roughly 15% of Hispanics (and 21% of Hispanic women) who have heard the word have almost immediately adopted using it to describe themselves. That gives a slightly different picture on its adoption.

I did some quick searching and couldn't find parallels for adoption rates among other groups for new terminology. For example, the Black community has gone through several different self identifying nomenclature changes over the years. Were any of those changes immediately and universally accepted within a handful of years? My guess is probably not.

[malandrew]

And what about the remainder that hear it and reject it? Are they not considered?

I'm Latino myself and I find that almost no one that actually speaks either Spanish or Portuguese (or another language commonly spoken in Latin America) as their first language adopts it. The few I've seen adopt it at those that are born and raised in the US and have relatively literal cultural connection to the country of their ancestors.

If Spanish or Portuguese are truly your native tongue, Latinx feels incredibly awkward. Personally, I'm uninterested in the opinions of those who aren't native speakers of one of these two languages when it comes to using the term Latinx or not.

[slg]

>And what about the remainder that hear it and reject it? Are they not considered?

I don't know how you got that from my comment. I am not advocating for Latinx as the one and only descriptor. I am simply pointing out that it is being adopted quickly considering how recently it entered the lexicon.

>I'm Latino myself and I find that almost no one that actually speaks either Spanish or Portuguese (or another language commonly spoken in Latin America) as their first language adopts it. The few I've seen adopt it at those that are born and raised in the US and have relatively literal cultural connection to the country of their ancestors.

>If Spanish or Portuguese are truly your native tongue, Latinx feels incredibly awkward.

I can't deny your experience, but I will simply say the numbers from that survey do not agree with your conclusions. The percentage of people who adopt Latinx actually grows for people who use Spanish more. The rough adoption rates are 10% for English dominant speakers, 14% for bilingual speakers, and 29% for Spanish dominant speakers.

>Personally, I'm uninterested in the opinions of those who aren't native speakers of one of these two languages when it comes to using the term Latinx or not.

I don't think this type of gatekeeping is productive. It is meant to be a ethnic identity. Anyone of that identities as part of the group should have an equal input on the naming conventions. I'm not aware of any other ethnic group in the US that is defined by different names depending on their native language.

[cwkoss]

That is a good point.

From a data science perspective, I'd argue that "a (sub)demographic exists where >50% of people who have heard of the term use it to self identify" could be a good indication of when society should interpret a term as "meaningfully prominent". It looks like there is no demographic which exceeds a 30% proportion of heard to using Latinx.

I wonder if the term reaches this proposed 50% threshold within the college-educated LGBT 18-29y/o Latino/x/e population.