[cwkoss]

That is a good point.

From a data science perspective, I'd argue that "a (sub)demographic exists where >50% of people who have heard of the term use it to self identify" could be a good indication of when society should interpret a term as "meaningfully prominent". It looks like there is no demographic which exceeds a 30% proportion of heard to using Latinx.

I wonder if the term reaches this proposed 50% threshold within the college-educated LGBT 18-29y/o Latino/x/e population.