[pedalpete]

Unrelated to original thread - I find it interesting the way you approach this comment. You mention pricing almost as if you're apologizing. Your competitors, even if they are binge-focused, don't apologize for charging customers. They would never have a an advert that says "we've got this great course, but before you go check it out, I'll warn you, it costs money".

I like your thinking of non-binge learning, and think you could really use that as a differentiator, in your marketing.

Your site looks great, and I really like the way you approach it, or describe it here, but that isn't coming through in your branding. Think Salesforce's "no software", they showed who the enemy was, and put them squarely against it, and if you really look at it, they were selling a CRM, not selling "no software", you're even closer to your product.

If you haven't yet, you may want to check out the book Play Bigger and category creation.

Just a thought, best of luck to you.

[gary_bernhardt]

I appreciate it. We've struggled with communicating the non-binge aspect, and usually approach it from the other side: by talking about reviews, spaced repetition, remembering, etc. But I think you're right that approaching it from the "non-binge" side is a good idea. Coincidentally, we're about to do a major landing page revision, so the timing is right to give that a try!

As for apologizing for charging money... you're right there too. A lot of people will complain when someone dares to charge money for learning resources, even those that take multiple full-time staff to maintain. I think that's worn me down a fair bit!

[riho]

I'd look at it from another perspective. Committing to learning an entirely new language is a big undertaking, so ideally you want to make sure that the resources you're using are of high quality. In that sense, it costing money is actually a good thing, since it signals that this is premium quality content and worth spending your time on. Of course this needs to be clearly communicated as such, like Brilliant.org for example (at least their marketing communication focuses on the quality).

[pedalpete]

Cool, I'm not a marketing expert, but I've had a bit of experience in the past. I'd be happy to give you my thoughts if you want to run it by me. Details are in my profile.

[Demigod33]

Do you mean the book by Kevin Maney, Al Ramadan et al.?

[pedalpete]

Yup, that's the one.