[gary_bernhardt]

I appreciate it. We've struggled with communicating the non-binge aspect, and usually approach it from the other side: by talking about reviews, spaced repetition, remembering, etc. But I think you're right that approaching it from the "non-binge" side is a good idea. Coincidentally, we're about to do a major landing page revision, so the timing is right to give that a try!

As for apologizing for charging money... you're right there too. A lot of people will complain when someone dares to charge money for learning resources, even those that take multiple full-time staff to maintain. I think that's worn me down a fair bit!

[riho]

I'd look at it from another perspective. Committing to learning an entirely new language is a big undertaking, so ideally you want to make sure that the resources you're using are of high quality. In that sense, it costing money is actually a good thing, since it signals that this is premium quality content and worth spending your time on. Of course this needs to be clearly communicated as such, like Brilliant.org for example (at least their marketing communication focuses on the quality).

[pedalpete]

Cool, I'm not a marketing expert, but I've had a bit of experience in the past. I'd be happy to give you my thoughts if you want to run it by me. Details are in my profile.