To those who have not seen the Grant Achatz profile in the Netflix series Chef’s Table (S02E01), I highly recommend it. One of my favorite episodes in the whole series. Excellent cinematography and storytelling. Obvious not the only reason Alinea is world famous, but definitely gave it a ton of exposure.
I don't understand the downvotes you're getting or the negativity in the comments. I've never heard of Alinea - the restaurant before - and it's really strange that people are being anal about someone else using the name for a completely different industry - it won't be confusing to anyone.
Ha! I guess my point was that when those companies started up, searching for those terms was bound to result in some businesses popping up, though I'm sure they made the call that "hey, they're not in the payments/analytics/whatever space, so no worries"