[icedchai]

Here's a simple test I always use when figuring out if a name is good and not confusing: Google it. If you search for "Alinea", what do you get?

[kevsim]

Does that really work though? What about mega companies with very common word names? Segment, Zoom, Stripe, etc.

[tptacek]

It would be a bad idea to name your next tech company "Stripe" (or your next restaurant, for that matter; ew.)

[kevsim]

Ha! I guess my point was that when those companies started up, searching for those terms was bound to result in some businesses popping up, though I'm sure they made the call that "hey, they're not in the payments/analytics/whatever space, so no worries"