[wmwong]

I love these real scenario articles. It would be interesting to know if this panned out for them. Solutions were provided but I wasn't sure whether they worked.

With the 30 day free trial, I noticed they didn't ask for a credit card. It would definitely help with sign up, but does it help with conversions? Anyone have any experience with that?

[BrettJCooper]

From a success standpoint, we have had the changes in place for about 2 weeks and our signup rate (conversions), is up ~120% Although 2 weeks of data is not enough to draw a final percentage of improvement, we can definitely see the changes working.

We made all of the mentioned changes at the same time, so we can’t single out the effectiveness of the individual changes, just the cumulative effectiveness of our changes.

On your point about the credit card, we intentionally did that to reduce the number of actions the user would have to do to complete the signup. Also: Negative billing techniques requiring cc to take a free trial are being disallowed by a lot of the merchant providers; As a startup we want to have as good of a relationship with your merchant provider as possible. -Brett