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by BrettJCooper
5487 days ago
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From a success standpoint, we have had the changes in place for about 2 weeks and our signup rate (conversions), is up ~120% Although 2 weeks of data is not enough to draw a final percentage of improvement, we can definitely see the changes working. We made all of the mentioned changes at the same time, so we can’t single out the effectiveness of the individual changes, just the cumulative effectiveness of our changes. On your point about the credit card, we intentionally did that to reduce the number of actions the user would have to do to complete the signup. Also: Negative billing techniques requiring cc to take a free trial are being disallowed by a lot of the merchant providers; As a startup we want to have as good of a relationship with your merchant provider as possible.
-Brett |
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