[sammorrowdrums]

Certainly many would see a certain double standard of blocking ads, and then showing them in any form (whether opt-in or not), even if it is indirect.

Personally I'm more interesting in Coil and to some extent Scroll in terms of replacing ads with micropayments, than Brave's BAT - but I'm glad they are at least trying to do something that could act as an alternative to ad funding.

- https://coil.com/

- https://scroll.com/

[pcal10]

What about segmented digital subscription products?

Micropayments have failed, digital subscription conversion is a lowly 1-3% even at publishers like NYT and WSJ, ad markets are owned by Google and Facebook...

-https://nicklpass.com/

The Atlantic took off like a rocket with this approach. Why don't other publishers follow suit and reduce their reliance on digital advertising? Why even consider micropayments then?

[sammorrowdrums]

Interesting. Well The Atlantic do accept Scroll to remove ads too (although there is still article limit).

I'm not sure yet whether we can say that micropayments have failed because there is still a lot of innovation in the space, and I think it is only beginning to see any seriously mature offerings. The interledger protocol, used by Coil, being one of the tools that might actually be workable and international.

Segmented subscription products might well be a better avenue, but I think we have not seen the end of innovation here and I think micropayments are preferable to things like the Australia Facebook(and others) solution.