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by pcal10
1936 days ago
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What about segmented digital subscription products? Micropayments have failed, digital subscription conversion is a lowly 1-3% even at publishers like NYT and WSJ, ad markets are owned by Google and Facebook... -https://nicklpass.com/ The Atlantic took off like a rocket with this approach. Why don't other publishers follow suit and reduce their reliance on digital advertising? Why even consider micropayments then? |
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I'm not sure yet whether we can say that micropayments have failed because there is still a lot of innovation in the space, and I think it is only beginning to see any seriously mature offerings. The interledger protocol, used by Coil, being one of the tools that might actually be workable and international.
Segmented subscription products might well be a better avenue, but I think we have not seen the end of innovation here and I think micropayments are preferable to things like the Australia Facebook(and others) solution.