[yaseer]

Here's a list of competitors and how I think we compare with each -

UiPath - Designed for heavyweight Enterprise. We're really not competing for the same market, but their tech is a similar approach. They go for fortunate 500, we go for everyone else.

Zapier - Axiom competes with zapier in some ways. We're different because we automate the Ui, not just APIs, and we integrate with Zapier.

Automatio.co - They seem to emphasise cloud running, and their tool looks a bit more complicated. Most of our bots are actually used locally, where the user processes their own data. We support running in the cloud too. It looks like they're charging for distribution, where we're freemium.

Phantombuster - They focus on templates, rather than 'build your own bot'. Also, nearly all social automations like LinkedIn.

There will be more.

Ultimately, I think browser automation will be similar to API automation, where Zapier, Tray.io et al, all compete with different approaches for different segments of the market.

[smattiso]

Seems like Microsoft Power Automate (Flow) is your biggest competitor? It's free for all Office 365 users (most people).

[yaseer]

Yes, we've been monitoring Power Automate too!

It's a different approach, coupled to automating the desktop office ecosystem, whereas we're coupled to web-apps, and web APIs alone.

Secondly, it is more complicated, a bit more like Leapwork, whereas we're targeting Zapier-level complexity.

Axiom is already too complex for many people (it's why we mainly target these no-code Zapier types). We've seen every marginal % increase in complexity reduces the number of people who can build bots significantly.

Essentially, each RPA product has chosen a power vs ease-of-use trade-off for different segments. We're fixated on the Zapier / Airtable people, not the traditional desktop RPA people, whom I think Microsoft are targetting.

[smattiso]

They have cloud work flows as well. I wish you guys all the best though!

[reubano]

Thanks for the synopsis. There definitely seems to new wave of automation tools coming out these days.