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by smattiso 1926 days ago
Seems like Microsoft Power Automate (Flow) is your biggest competitor? It's free for all Office 365 users (most people).
1 comments

Yes, we've been monitoring Power Automate too!

It's a different approach, coupled to automating the desktop office ecosystem, whereas we're coupled to web-apps, and web APIs alone.

Secondly, it is more complicated, a bit more like Leapwork, whereas we're targeting Zapier-level complexity.

Axiom is already too complex for many people (it's why we mainly target these no-code Zapier types). We've seen every marginal % increase in complexity reduces the number of people who can build bots significantly.

Essentially, each RPA product has chosen a power vs ease-of-use trade-off for different segments. We're fixated on the Zapier / Airtable people, not the traditional desktop RPA people, whom I think Microsoft are targetting.

They have cloud work flows as well. I wish you guys all the best though!