[mattmanser]

We're really nowhere near it at all. The basic economics is that the app market and the exposure from actually being in the app market is just far too massive for that to happen.

I'm also amazed at how often the myth that one day we'll all be using really crappy Html5 apps continues. Html5 compared to native apps done by an average developer just plain sucks, no amount of 'HTML5 web apps == AWESOME!' pretending and wishing will ever change that.

We'll have HTML6 in, what, 2025 maybe? So maybe all the wishes will come true then.

[Stormbringer]

The native apps done by average developers also suck.

Going to HTML as your presentation layer doesn't suddenly and magically increase (or decrease) the sucktitude factor of the developers involved.

[masklinn]

> The native apps done by average developers also suck.

The difference is that they suck fast, instead of sucking slow.

[crag]

You right. But you can't think of the html5 app as a device app. That's comparing apples to oranges. It's a web page, designed specify for IOS (Safari/Webkit).

BUT for companies who don't have the resources (or don't want them) is a nice way to get into the ios market. Of course, if you serious you better roll out xcode.

But there are plenty of applications where the html5 wep app makes sense. Like a company hosting it on their intranet (we do.. marketing data mostly). FT (print media) is another. Actually, I bet FT they had an easier time writing the web app then they did their ios app (which sucked.. I had it). And I wonder why the NYT, WSJ (etc, etc) haven't dropped their ambitions and move to an html5 web app.

As a side note.. most of the print media company apps suck. I mean they are just terrible. I can think of only a few that are ok: USA Today, the Economist. I mean just look at the reviews of the NYT app. It's a joke. Want a bigger joke, go look at the Ars Technica app. My god.. a tech journal can't even get it right.

[cageface]

Exposure in the app market only matters if you happen to crack into the top 25.

[Steko]

Or if someone ever searches for something like your app which happens sometimes:

http://www.google.com/insights/search/#q=iphone%20business%2...

Those are google searches but the same thing is undoutedly happening thousands of times a day in iTunes/App Store.

[cageface]

All that gets you is a place on page 27 of a list of search results.

[MatthewPhillips]

Fixed it for you to include web apps, just for 1 subset of business apps:

http://www.google.com/insights/search/#q=iphone%20business%2...