[crag]

You right. But you can't think of the html5 app as a device app. That's comparing apples to oranges. It's a web page, designed specify for IOS (Safari/Webkit).

BUT for companies who don't have the resources (or don't want them) is a nice way to get into the ios market. Of course, if you serious you better roll out xcode.

But there are plenty of applications where the html5 wep app makes sense. Like a company hosting it on their intranet (we do.. marketing data mostly). FT (print media) is another. Actually, I bet FT they had an easier time writing the web app then they did their ios app (which sucked.. I had it). And I wonder why the NYT, WSJ (etc, etc) haven't dropped their ambitions and move to an html5 web app.

As a side note.. most of the print media company apps suck. I mean they are just terrible. I can think of only a few that are ok: USA Today, the Economist. I mean just look at the reviews of the NYT app. It's a joke. Want a bigger joke, go look at the Ars Technica app. My god.. a tech journal can't even get it right.