[parsimo2010]

It won’t cause Facebook to go bankrupt (less well-targeted ads can still be sold but aren’t worth as much), but it will meaningfully impact them. Most high level Facebook employees have significant amounts of Facebook stock. Even the implication that Facebook’s ad revenue will decrease is going to lower their stock price. So of course they are going to try to prevent this change- if it becomes permanent they are taking a hit to their retirement savings.

If Android follows suit (not guaranteed but iOS and Android often converge on features within a few versions of each other), then they are going to take another hit. Executives want to prevent this change in the interest of their personal wealth.

While I welcome the change as an iOS user (for privacy with my other apps, I don’t even have a Facebook account) I can understand why Facebook is coming out hard against the change.

[spideymans]

>If Android follows suit (not guaranteed but iOS and Android often converge on features within a few versions of each other), then they are going to take another hit. Executives want to prevent this change in the interest of their personal wealth.

Google might be incentivized to do it, as doing so would harm the effectiveness of other ad networks without affecting their own (as long as the user has a Google account)

[krrrh]

Facebook’s attempts to legally challenge Apples UX changes seem fruitless, but they would definitely have a case against Google if they tried to pull this to benefit their ad network and data collection efforts over Facebook’s.

[bumbada]

>if it becomes permanent they are taking a hit to their retirement savings.

This would be amazing. Imagine all the talent that would be freed into real problems.

BTW: I remember while working in the financial sector, in the financial bubble, how terrified they were if markets were to be corrected, like they did.

[dylan604]

> if it becomes permanent they are taking a hit to their retirement savings.

poor little snow flakes. i have zero sympathy