[helsinkiandrew]

Why do you say this? What evidence?

There are hundreds of thousands of businesses that happily pay for ads on Facebook over other platforms and see improved results after tweaking the targeting.

The issue is the privacy loss we get, not the efficacy of targeting.

[runarberg]

I’m also skeptical of the claim that targeted ads don’t work better then static ads. However I think the default assumption should be that they don’t until we find evidence that they do. That is the burden of proof should be on the targeted ads.

All that said, I am not an authority on if any evidence exists, I have never looked into the literature my self, so perhaps this evidence already exists and I just don’t know about it.

[nojito]

No...targeted advertising only enriches ad platforms not the buyers of the ads.

https://freakonomics.com/podcast/advertising-part-2/

[notriddle]

> No...targeted advertising only enriches ad platforms not the buyers of the ads.

No... ~targeted~ advertising only enriches ad platforms not the buyers of the ads.

> In our previous episode, we learned that TV advertising is much less effective than the industry says.

Sounds like almost all advertising is just a zero-sum game.