[runarberg]

I’m also skeptical of the claim that targeted ads don’t work better then static ads. However I think the default assumption should be that they don’t until we find evidence that they do. That is the burden of proof should be on the targeted ads.

All that said, I am not an authority on if any evidence exists, I have never looked into the literature my self, so perhaps this evidence already exists and I just don’t know about it.