[baggins]

Lacking detail, but an interesting piece nonetheless. The novelty has probably worn off, and if you can't get beyond things most people never buy, like spa treatments and luxury items, then it's going to be tough to keep the momentum going.

[kmccarth]

if you are looking for more detail, definitely read the entire case study (link also in post): http://blog.yipit.com/2011/06/03/groupon-s-1-reveals-busines...

reader beware: the case study is a pain to read

[vacanti]

Why is it a pain to read? (Always trying to improve our writing)

[kmccarth]

Take this with a grain of salt (I am no skilled writer myself): I found the organization to be fragmented. Instead of digesting one theme straight through, I found myself having to refocus on each main point. Hope this helps in any fashion