[kmccarth]

if you are looking for more detail, definitely read the entire case study (link also in post): http://blog.yipit.com/2011/06/03/groupon-s-1-reveals-busines...

reader beware: the case study is a pain to read

[vacanti]

Why is it a pain to read? (Always trying to improve our writing)

[kmccarth]

Take this with a grain of salt (I am no skilled writer myself): I found the organization to be fragmented. Instead of digesting one theme straight through, I found myself having to refocus on each main point. Hope this helps in any fashion