[gord288]

> (Ever notice that when Facebook wants to reach the most people, and the most important people, it uses newspapers, rather than its own platform?)

They do this when they want to get the attention of legislators, or the gatekeepers/editors of legacy corporate media outlets.

[Nextgrid]

I guess that proves his point - Facebook itself admits how worthless their advertising platform is when it come to influencing important/powerful people.

[renewiltord]

Right, but most of the time I don't want to influence powerful people. I want to sell shoes.

[dillondoyle]

One doesn't exclude the other. Facebook is incredibly valuable.

If they wanted to, Facebook could target directly 1:1 to decision makers on their platforms with their own data. It would probably be creepy though instead of just doing a blanket all of DC type promoted post.

[kelnos]

Sure, but I don't think FB was ever optimizing for that case. Businesses buying ads to get the masses to buy their stuff is far more lucrative.

[phjesusthatguy3]

Who, in your opinion, are "the gatekeepers/editors of legacy corporate media outlets"?

[devlopr]

The anti apple ads were run here:

The New York Times, Wall Street Journal, and Washington Post

https://www.google.com/amp/s/www.macobserver.com/news/facebo...

[phjesusthatguy3]

There aren't any anti-apple ads in your google amp link. Not even when I load them up in amp-player. Maybe macobserver.com fixed it, but I doubt it.