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by Nextgrid 1948 days ago
I guess that proves his point - Facebook itself admits how worthless their advertising platform is when it come to influencing important/powerful people.
3 comments

Right, but most of the time I don't want to influence powerful people. I want to sell shoes.
One doesn't exclude the other. Facebook is incredibly valuable.

If they wanted to, Facebook could target directly 1:1 to decision makers on their platforms with their own data. It would probably be creepy though instead of just doing a blanket all of DC type promoted post.

Sure, but I don't think FB was ever optimizing for that case. Businesses buying ads to get the masses to buy their stuff is far more lucrative.