[dealmak3r]

Yeah - our core thesis is that the demand has always been there, this is why people travel into cities on weekends for food. And if we can make it way easier to access then people would have nice dinners more. There was a study that 40% of Americans would like to eat out more than they do now.

[alex-wallish]

What is the limiting factor though? Do they not eat out more because they don't have time to travel to the restaurant, or because they can't/don't want to pay for it? Seems to me like the bigger chunk of that 40% would fall into the second category, especially when talking about higher end experiences.

[dealmak3r]

Well - at a high level the farther out we go and the busier the people (parents for example) the stronger the thesis is and the more convenient we seem.