[alex-wallish]

What is the limiting factor though? Do they not eat out more because they don't have time to travel to the restaurant, or because they can't/don't want to pay for it? Seems to me like the bigger chunk of that 40% would fall into the second category, especially when talking about higher end experiences.

[dealmak3r]

Well - at a high level the farther out we go and the busier the people (parents for example) the stronger the thesis is and the more convenient we seem.