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by jakeludington 5506 days ago
Ros, if you don't recommend your customers keep their lists clean of inactive users, regardless of SEO impact, you are doing them a huge disservice.
1 comments

By all means our customers are welcome to clean, or segment their email subscriber lists as they see fit. However, there are some sound reasons why we don't recommend this - http://help.campaignmonitor.com/topic.aspx?t=54

(To clarify for others, 'inactive' in this context means 'does not open campaigns' - unlike bounces, which do get automatically removed from lists)

That said, list management isn't the topic at hand - it's relationship between reputation and Google rank.