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The big difference was that AWS left behind a trail of vocal, satisfied customers. Google has left behind a trail of de-platformed, de-monetized, (as you pointed out) re-priced, discontinued, API-changed, and otherwise angry customers. Genuine brand value -- having customers trust you -- counts for a lot. AWS started in the red and quickly moved into the black. I was very skeptical the first time I used AWS, since the whole concept was new. I was converted after a few weeks of it working really well. I stayed converted with now a decade of it still working really well, of having good customer service, and of having 99.[many nines] uptime. Google Cloud went the opposite way. Google started with all the developer good-will in the world, and I really wanted it to succeed. After a half-dozen serious failures, I won't touch it. I know dozens of developers who will never use Google Cloud again. I'm not sure how Google will dig itself out of that one. At this point, it feels like it's throwing bad money after good. |
The news about their Stadia team being disbanded wasn't even a surprise; it felt like an inevitability.
Even from a simple CYA perspective, I could never recommend my customers build their product on top of a Google platform.