[woofie11]

Well, the only ones it's had with >$10b revenue historically are advertising, and literally like two or three products. You can't generalize from a small n. But there are plenty of horror stories of being deplatformed by Google advertising too.

Those make money. There's a limited time window during which Google Cloud can bleed money. If that runs out before it's profitable, businesses on it can say "bye bye," face bitrot, or see huge markups due to lock-in.