| Excellent acquisition. Twitter will definitely compete and take marketshare from Substack with lower fees from 20% to 5%.
I hope this acquisition is actually a stepping stone for Twitter to become a much better service. Twitter could absolutely become a paid service and move away from ads as its business model. No political ads to worry about. No interference with the product experience. And believe it or not, if I understand correctly these services (FB, Twitter) have an ARPU (Average Revenue Per User) of just $5-8 per year. Imagine paying $1-3 per month for FB or Twitter. We'd no longer be the product — our data not for sale — and the companies would make more money! Knowing that my message would get received, I'd happily pay to slide into the DMs like people do to me on LinkedIn (mostly service providers, but I've gotten some great biz dev connections from InMail). It's almost a running joke, up there with Daft Punk playing at the trash fence, that Twitter just won't release an edit button. With a move towards paying subscribers, maybe Twitter will listen to its real customers -- content writers -- rather than advertisers. |
I am not that up to date with Twitter. Are they in the same class as FB and Google?