[definitelyhuman]

No surprise who the top collector is (Free & FB) but I am surprised the whole Gaming category was omitted. Lots of trackers and tracking in games, especially ad supported

[Edit] Author update to capture gaming, leaving the comment up for context

[K0nserv]

Hey, author here. Good point, I did look at it some initially but because it's now separate from the rest of the categories on the App Store I must've glossed over it in the end. I'll make sure to include it in the follow up post that I am planning.

EDIT: You we're spot on. I added the Games(Free) data and it dethroned Shopping(Free) as the worst chart with a mean number of data types collect of ~13.7 vs ~11.9. There's also only a single game(out of 169 with data) that doesn't collect any data in Games(Free). In third party tracking Games(Free) stands out even more with a mean of ~6.1 and median of 6, the closest other chart is News(Free) with a mean of ~2.7 and median of 3. "Scrabble® GO - New Word Game" is the 13th worse app in the data set(in terms of data linked to the user) after Facebook's apps and LinkedIn. There are also several games in the top 20 third party trackers

[definitelyhuman]

Awesome - good to see a full accounting! I know mobile gaming well, and there’s a bit arms race around tracking for targeting efficiency to increase ltv/roas. It’s such a high volume business, there’s a lot of data needed to maximize returns. It will be interesting to see how the IDFA deprecation affects the industry, as their silver bullet is being taken away