|
|
|
|
|
|
by definitelyhuman
1993 days ago
|
|
|
Awesome - good to see a full accounting! I know mobile gaming well, and there’s a bit arms race around tracking for targeting efficiency to increase ltv/roas. It’s such a high volume business, there’s a lot of data needed to maximize returns. It will be interesting to see how the IDFA deprecation affects the industry, as their silver bullet is being taken away |
|
|