[qdhqdhqdg]

Not hard to be the most privacy focused big company when the competition Google , Facebook or Amazon...

I don't understand why we should always have good guys and bad guys and we can't accept that none of those company respect us.

Nothing will change if we relay Apple's propaganda about privacy. People will think that the solution is already there and it's Apple. And it's not. Apple has catastrophic Privacy, just a bit less catastrophic than Google but that's it.

They don't even encrypt your cloud, how's that remotely close to "privacy focused company"

[amrangaye]

“Catastrophic privacy” is quite a huge claim - do you have any actual examples? My perspective is that iphone privacy protections have actually gotten better and more sophisticated over time, and I’m much more comfortable having older non-techie relatives on iOS for that reason. When it comes to providing them tech support ios has always been less finicky than android.

[shawnz]

Agreed, we should be careful not to champion them as the saviours of consumer privacy just because they have lately been marketing themselves as an improvement over Google and Microsoft.

[HatchedLake721]

They haven't just "lately been marketing themselves as an improvement over Google and Microsoft".

Anyone aware of Apple's history knows that Apple has always pushed consumer privacy forward, forcing others in the industry to follow.

I don't know any other consumer electronics company other than Apple that has been championing consumer privacy so much over the last 12-15 years.

If you learned about Apple's stance on privacy only in their recent marketing, that doesn't mean they haven't been doing it before.

[shawnz]

What are they doing that other vendors aren't? From what I can tell their privacy-forward marketing began with the rollout of the Secure Enclave in the 5S, but Android vendors were already using hardware key stores and full disk encryption at that time.

I will admit that this action to change the advertising ID to default-off is a promising one though.

[HatchedLake721]

This is a good overview from last week what they've done so far (where others had to follow) and what they're doing next

https://youtu.be/08IC1AZTxls?t=2941