[shawnz]

What are they doing that other vendors aren't? From what I can tell their privacy-forward marketing began with the rollout of the Secure Enclave in the 5S, but Android vendors were already using hardware key stores and full disk encryption at that time.

I will admit that this action to change the advertising ID to default-off is a promising one though.

[HatchedLake721]

This is a good overview from last week what they've done so far (where others had to follow) and what they're doing next

https://youtu.be/08IC1AZTxls?t=2941