[coldcode]

Great satire. But I have seen teams of incredible engineers doing amazing things perfectly and still go out of business because its not how amazing your engineering is, it's how amazing your product or service is to people who are willing to pay (or someone is willing to pay you).

[alangibson]

"People don't want drills, they want holes" - Guy that started a drill company who's name I forget

[dariusj18]

A businessman sells you the hole, marketing sells you the drill.

[nickelcitymario]

Can't tell if you're joking, but I think this is backwards?

[dariusj18]

I don't think it's backwards, though the term businessman might be swapped for something better.

[nickelcitymario]

I'm 99% sure the whole drill bit vs. holes analogy was created by a marketer. I could very well be wrong, but I've read it in countless marketing and copywriting books.

It's basically selling the benefit instead of the feature, which is what any half-decent marketer brings to the table. That's basically my simple idea of at least half of what I do as a marketer.

I'm curious though, and I don't mean this in a confrontational way at all. Why do you think marketers sell the bit vs the hole?

[cvhashim]

Classic case of a Chad Node app pulling in millions of dollars vs the virgin Microservices based Go platform who can barely get any traction.