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by nickelcitymario
2035 days ago
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I'm 99% sure the whole drill bit vs. holes analogy was created by a marketer. I could very well be wrong, but I've read it in countless marketing and copywriting books. It's basically selling the benefit instead of the feature, which is what any half-decent marketer brings to the table. That's basically my simple idea of at least half of what I do as a marketer. I'm curious though, and I don't mean this in a confrontational way at all. Why do you think marketers sell the bit vs the hole? |
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