| This is a somewhat tough problem for companies at this point in time. To executives focused on customers, sales, product - this is an even more interesting issue because it has really nothing to do directly with the company itself. Most customer segmentation problems can be solved with an optional feature or a new product line - make both chunky marinara sauce and a smooth variety. Most employee problems can be solved similarly - optional programs, different roles for different folks, etc. But this problem is unique because a certain segment of the employee+customer base is asking the complete company to take their side in certain matters. Of course the company taking that stand alienates the other segment of the population. However, rationally, it becomes much easier to deal with this than what Coinbase did. It seems though that the vocal side (liberal) is vocal because they care about companies stances on these matters, while the silent (conservatives) are silent because they don't seem to care as much. Therefore, rationally, companies generally take the liberal position or no position at all. When conservatives listen to politically-left company seminars, see liberal company statements, etc - they mostly just ignore and move on with their day. I don't think many conservatives would be motivated to quit or boycott a company due to a liberal company seminar that they disagree with. I get the feeling (due to the walkouts, etc) that liberals are much more likely to sever relationships due to differences in political beliefs. |
It's certainly the case that they don't seem to care as much, given that they're less outspoken, but is there any evidence that they actually don't care as much?
Another explanation for being less outspoken is that they're a small minority in these companies, so they lack the confidence to go against the grain, perhaps out of fear (whether valid or not) of alienation. Or conversely liberals are more confident to voice their opinion because they know they're in the majority opinion group and doing so isn't likely to stymie their career or cause stressful backlash.
Paul Graham tweeted out some survey evidence yesterday that supports the idea that conservatives are simply more afraid to speak their mind in these companies.