[danarmak]

Then all political camps will be against you, as you violate each of their norms in turn.

Once at least one major (political) group calls views held by tens of millions of people hate speech, there is no way to avoid being in someone's black book. This is why many companies are aligning with one party - they can't have both, and it's better than none.

[spiderfarmer]

People shouldn’t care if trying to do the right thing makes you end up in someones black book. There will always be people who are on the wrong side of things. Just do what you think is best for our society.

[judge2020]

But "the right thing" differs from person to person. A 10 person company [say, running a local grocery store] comprised entirely of conservatives will think it's right to allow customers to decide if they want to wear a mask, while the same company comprised entirely of liberals will think that it's right to make customers wear masks and otherwise refuse servicing them. Who decides which company is doing the right thing? You?

[spiderfarmer]

Yes. And you're allowed to be wrong. To make mistakes. Own up to them if you do.

But never stop trying to do what you thing is right because it's unpopular in certain circles. You'll be very unhappy if you do.

[cercatrova]

That is fine. Consistently being on no one's side is better than being on someone's side.

[danarmak]

Then you'll have to withstand at least one party: twitter mobs, editorials, maybe employee protests or resignations. Both you personally, and your company. It's not surprising that many companies give in. They want to make a product and make money, not to make a political or moral stand.

[cercatrova]

That's also fine, Coinbase is doing that, and giving generous severence packages to leaving employees as well. There will always be detractors but most people won't really care.

[nullc]

Conveniently not mentioned in the article, though it saw fit to point out that "About 60 Coinbase employees, or 5 percent of the work force, have resigned,"

[m0ck]

>black book

Careful with those metaphors!