Then you'll have to withstand at least one party: twitter mobs, editorials, maybe employee protests or resignations. Both you personally, and your company. It's not surprising that many companies give in. They want to make a product and make money, not to make a political or moral stand.
That's also fine, Coinbase is doing that, and giving generous severence packages to leaving employees as well. There will always be detractors but most people won't really care.
Conveniently not mentioned in the article, though it saw fit to point out that "About 60 Coinbase employees, or 5 percent of the work force, have resigned,"