[babypuncher]

The counterfeit merchandise is a problem caused by Amazon having third party sellers ship their inventory to Amazon warehouses for faster delivery to customers.

Unless something has gone horribly wrong, I doubt Amazon Pharmacy is looking to be a "marketplace" with third party sellers like that.

[throwaway201103]

That may all be true, but for me the trust is long gone. That's the price they pay for not taking the counterfeiting problem seriously. They've literally demonstrated that they prioritize sales and shipping efficiency over honesty.

[Kalium]

What actions could they take, today, that would demonstrate to your satisfaction that they take counterfeiting and honesty seriously?

[ceejayoz]

A few off-the-top-of-my-head things:

Removal of the algorithmic "Amazon's Choice" label.

Human review of all listings, including changes to them.

Drastic reduction in number of sellers, show the seller company's age w/Amazon as well as the age of the listing and revision history.

[throwaway201103]

Nothing comes to mind.

[bduerst]

Yeah, if Amazon is doing this right, they're basically channeling the big three pharma wholesalers (AmerisourceBergen, Cardinal Health, McKesson) and no one else.